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Strategic Marketing In The Global Forest Industries Eric Hansen

  • SKU: BELL-48065534
Strategic Marketing In The Global Forest Industries Eric Hansen
$ 31.00 $ 45.00 (-31%)

4.7

76 reviews

Strategic Marketing In The Global Forest Industries Eric Hansen instant download after payment.

Publisher: Oregon State University
File Extension: EPUB
File size: 14.66 MB
Author: Eric Hansen, Heikki Juslin
Language: English
Year: 2018

Product desciption

Strategic Marketing In The Global Forest Industries Eric Hansen by Eric Hansen, Heikki Juslin instant download after payment.

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society.
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