logo
0

EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link:  https://ebookbell.com/faq 


We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.


For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Strategic Marketing Planning 1st Colin Gilligan Richard Ms Wilson

  • SKU: BELL-1403600
Strategic Marketing Planning 1st Colin Gilligan Richard Ms Wilson
$ 31.00 $ 45.00 (-31%)

0.0

0 reviews

Strategic Marketing Planning 1st Colin Gilligan Richard Ms Wilson instant download after payment.

Publisher: Butterworth-Heinemann
File Extension: PDF
File size: 27.52 MB
Pages: 643
Author: Colin Gilligan, Richard M.S. Wilson
ISBN: 9780750622462, 0750622466
Language: English
Year: 2003
Edition: 1st

Product desciption

Strategic Marketing Planning 1st Colin Gilligan Richard Ms Wilson by Colin Gilligan, Richard M.s. Wilson 9780750622462, 0750622466 instant download after payment.

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations * Leading authors in this sector. * Builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management'. * Focusses on the critical 'planning' aspects of vital importance to students and practitioners.

Related Products

Strategic Marketing Planning A Stepbystep Approach 2nd Edition Karel Jan Alsem
-31%

Strategic Marketing Planning A Stepbystep Approach 2nd Edition Karel Jan Alsem

$45.00 $31.00
Strategic Marketing Planning Second Edition 2nd Edition Colin Gilligan
-31%

Strategic Marketing Planning Second Edition 2nd Edition Colin Gilligan

5.0

99 reviews
$45.00 $31.00
Creating Customer Value Through Strategic Marketing Planning A Management Approach 1st Edition Edwin J Nijssen
-31%

Creating Customer Value Through Strategic Marketing Planning A Management Approach 1st Edition Edwin J Nijssen

4.8

44 reviews
$45.00 $31.00
Strategic Planning Marketing E Management Italian Edition Bove Antonello
-31%

Strategic Planning Marketing E Management Italian Edition Bove Antonello

4.1

60 reviews
$45.00 $31.00
Digital Marketing Strategic Planning Integration 1st Annmarie Hanlon
-31%

Digital Marketing Strategic Planning Integration 1st Annmarie Hanlon

4.0

16 reviews
$45.00 $31.00
Digital Marketing Strategic Planning Integration 2nd 2nd Edition Annmarie Hanlon
-31%

Digital Marketing Strategic Planning Integration 2nd 2nd Edition Annmarie Hanlon

4.4

82 reviews
$45.00 $31.00
Strategic Marketing Marketoriented Corporate And Business Unit Planning 1st Edition Torsten Tomczak
-31%

Strategic Marketing Marketoriented Corporate And Business Unit Planning 1st Edition Torsten Tomczak

5.0

69 reviews
$45.00 $31.00
Strategic Marketing Third Edition Planning And Control Graeme Drummond
-31%

Strategic Marketing Third Edition Planning And Control Graeme Drummond

5.0

18 reviews
$45.00 $31.00
Strategic Marketing Management Third Edition Planning Implementation And Control Richard Ms Wilson
-31%

Strategic Marketing Management Third Edition Planning Implementation And Control Richard Ms Wilson

4.7

76 reviews
$45.00 $31.00