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Strategic Planning For Public Relations 2nd Ed Ronald D Smith

  • SKU: BELL-997870
Strategic Planning For Public Relations 2nd Ed Ronald D Smith
$ 31.00 $ 45.00 (-31%)

4.4

42 reviews

Strategic Planning For Public Relations 2nd Ed Ronald D Smith instant download after payment.

Publisher: Lawrence Erlbaum Associates
File Extension: PDF
File size: 31.74 MB
Pages: 404
Author: Ronald D. Smith
ISBN: 9780805852394, 9781410611468, 0805852395, 1410611469
Language: English
Year: 2005
Edition: 2nd ed

Product desciption

Strategic Planning For Public Relations 2nd Ed Ronald D Smith by Ronald D. Smith 9780805852394, 9781410611468, 0805852395, 1410611469 instant download after payment.

In this second edition of a text for undergraduate and graduate students, Smith (public communication, Buffalo State College) offers a step-by-step outline of the planning process used most often in public relations practice. He discusses the various decisions and options of developing a communication program, using both classic public relations situations and more current events presented in cases and examples. This second edition offers new examples and provides new discussion on critical topics such as stereotyping and statistics.

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