Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.
Please read the tutorial at this link: https://ebookbell.com/faq
We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.
For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.
EbookBell Team
4.7
96 reviewsMany companies in business-to-business markets hope to improve their profit situation considerably by fundamentally changing the technological or contractual dimensions of their market offerings. Often enough, reality does not live up to these expectations. Since such strategy shifts often imply substantial investments, a systematic ex ante analysis of the chances of success is an important issue in strategic management.
Katrin Susanne Mühlfeld classifies the heterogeneous selling and purchasing processes on business-to-business markets and derives different business types. Against this background, she analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between these business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.
