Strategic Sports Event Management 2nd Edition by Guy Masterman ISBN 1856175235 9781856175234 by Guy Masterman 1856175235, 978-1-85617-523-4, 9780080949628 instant download after payment.

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Product details:

ISBN 10: 1856175235 
ISBN 13: 9781856175234
Author: Guy Masterman 

The hosting of sports events – whether large international events, or smaller niche interest events – has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term.

The text uses international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, a case study from the Beijing Olympiad is included in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes. Written by an experienced author and using first-hand research the text looks at:

• the organizations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters
• the short-term and long-term benefits of the planning process
• evaluating the event, its impacts and legacies
• operational strategies including finance, ticketing, transport, venues, IT, communications, equipment and personnel
• the bidding process and what is required for a successful bid

Strategic Sports Event Management: Olympic Edition builds on the substantial success of the first edition and is vital reading for students and practitioners alike.

Strategic Sports Event Management 2nd Table of contents:

Chapter 1: The Sports Event Industry
Chapter 2: Event Organizations
Chapter 3: The Sports Event Planning Process
Chapter 4: Impacts and Legacies
Chapter 5: Financial Planning and Control
Chapter 6: Event Revenue Maximization
Chapter 7: The Bidding Process
Chapter 8: Event Implementation
Chapter 9: Marketing Planning and Implementation
Chapter 10: Innovative Communications
Chapter 11: Sports Event Sponsorship
Chapter 12: Research and Evaluation

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Tags: Guy Masterman, Strategic, Management