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Strategies For Ebusiness Creating Value Through Electronic And Mobile Commerce Concepts And Cases Third Edition Enders

Name: Strategies For Ebusiness Creating Value Through Electronic And Mobile Commerce Concepts And Cases Third Edition Enders
SKU: BELL-7112914
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (66 reviews)

SKU: BELL-7112914

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

66 reviews

Strategies For Ebusiness Creating Value Through Electronic And Mobile Commerce Concepts And Cases Third Edition Enders instant download after payment.

Publisher: Pearson Education Limited

File Extension: PDF

File size: 9.56 MB

Pages: 733

Author: Enders, Albrecht; Jelassi, Tawfik; Martínez-López, Francisco José

ISBN: 9780273757870, 0273757873

Language: English

Year: 2014

Edition: Third edition.

Product desciption

Strategies For Ebusiness Creating Value Through Electronic And Mobile Commerce Concepts And Cases Third Edition Enders by Enders, Albrecht; Jelassi, Tawfik; Martínez-lópez, Francisco José 9780273757870, 0273757873 instant download after payment.

This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.