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Strategy And Perfomance Achieving Competitive Advantage In The Global Marketplace Abby Ghobadian

  • SKU: BELL-1564344
Strategy And Perfomance Achieving Competitive Advantage In The Global Marketplace Abby Ghobadian
$ 31.00 $ 45.00 (-31%)

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Strategy And Perfomance Achieving Competitive Advantage In The Global Marketplace Abby Ghobadian instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.39 MB
Pages: 331
Author: Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney
ISBN: 9781403916181, 1403916187
Language: English
Year: 2004

Product desciption

Strategy And Perfomance Achieving Competitive Advantage In The Global Marketplace Abby Ghobadian by Abby Ghobadian, Nicholas O'regan, David Gallear, Howard Viney 9781403916181, 1403916187 instant download after payment.

This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive advantage. It then goes onto look at the practical application of this strategy through globalization, leadership and culture, innovation and the management of change.

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