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Strategy For The Corporate Level Where To Invest What To Cut Back And How To Grow Organisations With Multiple Divisions 2nd Edition Andrew Campbell

  • SKU: BELL-5311116
Strategy For The Corporate Level Where To Invest What To Cut Back And How To Grow Organisations With Multiple Divisions 2nd Edition Andrew Campbell
$ 31.00 $ 45.00 (-31%)

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Strategy For The Corporate Level Where To Invest What To Cut Back And How To Grow Organisations With Multiple Divisions 2nd Edition Andrew Campbell instant download after payment.

Publisher: Jossey-Bass
File Extension: PDF
File size: 3.71 MB
Pages: 400
Author: Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead
ISBN: 9781118818374, 9781118818367, 9781118818350, 9781119208013, 1118818350, 1118818369, 1118818377, 1119208017
Language: English
Year: 2014
Edition: 2

Product desciption

Strategy For The Corporate Level Where To Invest What To Cut Back And How To Grow Organisations With Multiple Divisions 2nd Edition Andrew Campbell by Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead 9781118818374, 9781118818367, 9781118818350, 9781119208013, 1118818350, 1118818369, 1118818377, 1119208017 instant download after payment.

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review e.
Abstract: This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

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