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Strategy Is Destiny How Strategymaking Shapes A Companys Future Robert A Burgelman

  • SKU: BELL-47137928
Strategy Is Destiny How Strategymaking Shapes A Companys Future Robert A Burgelman
$ 31.00 $ 45.00 (-31%)

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Strategy Is Destiny How Strategymaking Shapes A Companys Future Robert A Burgelman instant download after payment.

Publisher: Free Press
File Extension: EPUB
File size: 6.29 MB
Author: Robert A. Burgelman
ISBN: 9780743226035, 9780684855547, 0684855542, 0743226038, 2001040825
Language: English
Year: 2020

Product desciption

Strategy Is Destiny How Strategymaking Shapes A Companys Future Robert A Burgelman by Robert A. Burgelman 9780743226035, 9780684855547, 0684855542, 0743226038, 2001040825 instant download after payment.

How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?
The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.

At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.

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