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Surprise The Secret To Customer Loyalty In The Service Sector First Edition Magnini

  • SKU: BELL-5267466
Surprise The Secret To Customer Loyalty In The Service Sector First Edition Magnini
$ 31.00 $ 45.00 (-31%)

4.3

38 reviews

Surprise The Secret To Customer Loyalty In The Service Sector First Edition Magnini instant download after payment.

Publisher: Business Expert Press
File Extension: PDF
File size: 1.61 MB
Pages: 180
Author: Magnini, Vincent P
ISBN: 9781631571022, 9781631571039, 1631571028, 1631571036
Language: English
Year: 2015
Edition: First edition

Product desciption

Surprise The Secret To Customer Loyalty In The Service Sector First Edition Magnini by Magnini, Vincent P 9781631571022, 9781631571039, 1631571028, 1631571036 instant download after payment.

Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages

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