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Surveying The Social World Principles And Practice In Survey Research Understanding Social Research Alan Aldridge

  • SKU: BELL-2389152
Surveying The Social World Principles And Practice In Survey Research Understanding Social Research Alan Aldridge
$ 31.00 $ 45.00 (-31%)

4.8

84 reviews

Surveying The Social World Principles And Practice In Survey Research Understanding Social Research Alan Aldridge instant download after payment.

Publisher: Open University Press
File Extension: PDF
File size: 37.17 MB
Pages: 210
Author: Alan Aldridge, Kenneth Levine
ISBN: 9780335202416, 0335202411
Language: English
Year: 2001

Product desciption

Surveying The Social World Principles And Practice In Survey Research Understanding Social Research Alan Aldridge by Alan Aldridge, Kenneth Levine 9780335202416, 0335202411 instant download after payment.

The survey has become a widely used technique for gathering information and opinions from individuals, organizations and other groups. This work examines the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. It then takes the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing response, statistical methods of data analysis, and the presentation of findings.

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