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Survival Math For Marketers 1st Edition Peter C Weiglin

Name: Survival Math For Marketers 1st Edition Peter C Weiglin
SKU: BELL-51295478
Price: 31.00 USD
Availability: InStock
Rating: 5 (50 reviews)

SKU: BELL-51295478

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

50 reviews

Survival Math For Marketers 1st Edition Peter C Weiglin instant download after payment.

Publisher: SAGE Publications, Incorporated

File Extension: PDF

File size: 3.46 MB

Pages: 145

Author: Peter C. Weiglin

ISBN: 9781452245652, 1452245657

Language: English

Year: 2002

Edition: 1

Product desciption

Survival Math For Marketers 1st Edition Peter C Weiglin by Peter C. Weiglin 9781452245652, 1452245657 instant download after payment.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.