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Tales From Under The Rim The Marketing Of Tim Hortons Buist

SKU: BELL-11360586

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

98 reviews

Tales From Under The Rim The Marketing Of Tim Hortons Buist instant download after payment.

Publisher: Goose Lane Editions

File Extension: EPUB

File size: 2.35 MB

Pages: 218

Author: Buist, Ron

ISBN: 9780864926609, 9788420113388, 086492660X, 8420113387

Language: English

Year: 2011

Product desciption

Tales From Under The Rim The Marketing Of Tim Hortons Buist by Buist, Ron 9780864926609, 9788420113388, 086492660X, 8420113387 instant download after payment.

Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.