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Teach Yourself Copywriting 3rd Edition J Jonathan Gabay

  • SKU: BELL-56828060
Teach Yourself Copywriting 3rd Edition J Jonathan Gabay
$ 31.00 $ 45.00 (-31%)

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Teach Yourself Copywriting 3rd Edition J Jonathan Gabay instant download after payment.

Publisher: McGraw-Hill
File Extension: PDF
File size: 11.33 MB
Pages: 336
Author: J. Jonathan Gabay
ISBN: 9780071426572, 0071426574
Language: English
Year: 2003
Edition: 3

Product desciption

Teach Yourself Copywriting 3rd Edition J Jonathan Gabay by J. Jonathan Gabay 9780071426572, 0071426574 instant download after payment.

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

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