Technological Entrepreneurship Technologydriven Vs Marketdriven Innovation Ian Chaston by Ian Chaston 9783319458502, 3319458507 instant download after payment.

This comprehensive book responds to the growing demand to study
entrepreneurship as a key driver of innovation and competitive
advantage. Challenging the existing idea that technological
entrepreneurship exists predominantly in SMEs and as a result of market
demands, the author argues that a commitment to entrepreneurship remains
the most effective strategy for sustaining wealth generation for both
organisations and entire nations. The aim of Technological Entrepreneurship
is to provide the reader with additional knowledge and understanding of
the concepts associated with the exploitation of technological
entrepreneurship, and to demonstrate how associated management
principles are somewhat different to those utilised in market-driven
entrepreneurship. Validation of presented theoretical concepts is
achieved through coverage of processes and practices utilised by real
world organisations seeking to achieve maximum wealth generation, with
specific emphasis on how technological entrepreneurship is the source of
disruptive innovation within service sector organisations and how the
philosophy is causing fundamental change in the provision of
healthcare.