Termeden Spa Icheon Korea Wellpositioned International Marketing Bruce Henry Lambert by Bruce Henry Lambert 9788971822609, 9780750683432, 8971822600, 0750683430 instant download after payment.

Termeden
Spa & Icheon, Korea : Well-positioned international marketing?

OCLC
Number:   844768822

Termeden Spa, by Seoulim
Resort Inc., is Asia’s first German-style spa. Situated in the Icheon
countryside about one hour from Seoul, South Korea, the extensive operations
include assorted baths and ecologically-friendly facilities for sauna,
exercise, relaxation and well-being, surrounded by extensive walking trails,
fresh air & quiet. But after opening in 2006 and developing over subsequent
years, Termeden falls far short of its potential. Among the difficulties are
poor supporting infrastructure, lack of convenient dining & accommodation,
limited open hours, poor signage (many roadside signs use only Korean Hangul),
etc. Yet the spa itself is one of Korea’s finest, a world-class natural spring
with excellent open-air baths available year-round, situated relatively close
to Seoul in a beautiful rural area, attractive also for art pottery and
delicious foods. The spa is potentially a huge magnet for international
tourists, especially from Japan & Taiwan, where hot springs culture is
highly advanced. This case study examines the infrastructure and hospitality
systems of Termeden as it develops into a truly world-renown spa destination.  

테르메덴 온천욕을 이천시  Hot
Spring 温泉