Test Your Professional English Marketing 1st Edition by Simon Sweeney ISBN 0582451507 9780582451506 by Simon Sweeney 0582451507 instant download after payment.

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ISBN 10: 0582451507 
ISBN 13: 9780582451506
Author:  Simon Sweeney

Test Your Professional English Marketing 1st Table of contents:

• Section 1: The Basics of Marketing

  • Unit 1: What is Marketing?
    • Defining Marketing
    • Key Marketing Concepts
    • The Marketing Mix (4 Ps: Product, Price, Place, Promotion)
  • Unit 2: Market Research
    • Types of Research (Primary, Secondary, Qualitative, Quantitative)
    • Research Methods (Surveys, Focus Groups, Observation)
    • Analyzing Data
  • Unit 3: Understanding the Consumer
    • Consumer Behavior
    • Market Segmentation (Demographic, Psychographic, Geographic, Behavioral)
    • Targeting and Positioning

• Section 2: Product and Brand

  • Unit 4: Product Development and Life Cycle
    • New Product Development Process
    • Product Life Cycle Stages
    • Product Portfolios
  • Unit 5: Branding and Brand Management
    • What is a Brand?
    • Brand Identity and Image
    • Brand Loyalty and Equity
  • Unit 6: Pricing Strategies
    • Cost-Plus Pricing
    • Competitive Pricing
    • Value-Based Pricing
    • Psychological Pricing

• Section 3: Place and Promotion

  • Unit 7: Distribution Channels
    • Direct vs. Indirect Channels
    • Wholesalers and Retailers
    • Logistics and Supply Chain
  • Unit 8: The Promotion Mix
    • Overview of Promotional Tools
    • Integrated Marketing Communications (IMC)
  • Unit 9: Advertising
    • Types of Advertising (Print, TV, Radio, Online)
    • Advertising Campaigns and Agencies
    • Measuring Advertising Effectiveness
  • Unit 10: Public Relations (PR)
    • Building Relationships and Reputation
    • Media Relations and Press Releases
    • Crisis Management
  • Unit 11: Sales Promotion and Personal Selling
    • Consumer and Trade Promotions
    • Sales Force Management
    • Negotiation Skills

• Section 4: Digital and Modern Marketing

  • Unit 12: Digital Marketing Fundamentals
    • Website Marketing and SEO (Search Engine Optimization)
    • SEM (Search Engine Marketing) and PPC (Pay-Per-Click)
  • Unit 13: Social Media Marketing
    • Platforms and Strategies
    • Content Marketing
    • Influencer Marketing
  • Unit 14: Email Marketing and CRM
    • Building Email Lists
    • Campaign Design and Metrics
    • Customer Relationship Management (CRM) Systems
  • Unit 15: Global Marketing
    • Adapting to International Markets
    • Cultural Considerations
    • Market Entry Strategies

• Section 5: Practice and Review

  • Unit 16: Marketing Jargon and Idioms
    • Common Phrases and Expressions in Marketing
  • Unit 17: Case Studies and Scenarios
    • Applying Marketing Concepts to Real-World Situations
  • Unit 18: Mixed Test
    • Comprehensive review of all units

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