EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Testimonial Advertising In The American Marketplace Emulation Identity Community Marina Moskowitz

Name: Testimonial Advertising In The American Marketplace Emulation Identity Community Marina Moskowitz
SKU: BELL-2249512
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (64 reviews)

SKU: BELL-2249512

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

64 reviews

Testimonial Advertising In The American Marketplace Emulation Identity Community Marina Moskowitz instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 2.91 MB

Pages: 249

Author: Marina Moskowitz, Marlis Schweitzer

ISBN: 0230615600

Language: English

Year: 2009

Product desciption

Testimonial Advertising In The American Marketplace Emulation Identity Community Marina Moskowitz by Marina Moskowitz, Marlis Schweitzer 0230615600 instant download after payment.

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.