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The 21st Century Meeting And Event Technologies Powerful Tools For Better Planning Marketing And Evaluation 1st Edition Seungwon Shawn Lee

  • SKU: BELL-5699284
The 21st Century Meeting And Event Technologies Powerful Tools For Better Planning Marketing And Evaluation 1st Edition Seungwon Shawn Lee
$ 31.00 $ 45.00 (-31%)

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The 21st Century Meeting And Event Technologies Powerful Tools For Better Planning Marketing And Evaluation 1st Edition Seungwon Shawn Lee instant download after payment.

Publisher: Apple Academic Press
File Extension: RAR
File size: 7.07 MB
Pages: 352
Author: Seungwon "Shawn" Lee, Dessislava Boshnakova, Joe Goldblatt
ISBN: 9781771880237, 1771880236
Language: English
Year: 2017
Edition: 1

Product desciption

The 21st Century Meeting And Event Technologies Powerful Tools For Better Planning Marketing And Evaluation 1st Edition Seungwon Shawn Lee by Seungwon "shawn" Lee, Dessislava Boshnakova, Joe Goldblatt 9781771880237, 1771880236 instant download after payment.

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as

  • How to harness the power of social media
  • How to use crowdsourcing effectively
  • How to choose appropriate room layout design software
  • How to manage and use guest-generated content
  • How to measure and evaluate your success
  • How to choose meeting registration software
  • How to promote your meeting with blogs, websites, podcasts, and more
  • How to hold virtual meetings and events
  • How to use search engine optimization to advantage


The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.

Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

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