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The Accidental Library Marketer Dempsey Kathy 1965

Name: The Accidental Library Marketer Dempsey Kathy 1965
SKU: BELL-239675748
Price: 35.00 USD
Availability: InStock
Rating: 4.1 (80 reviews)

SKU: BELL-239675748

$ 35.00 ~~$ 45.00~~ (-22%)

4.1

80 reviews

The Accidental Library Marketer Dempsey Kathy 1965 instant download after payment.

Publisher: Medford, N.J. : Information Today

File Extension: PDF

File size: 12.74 MB

Author: Dempsey, Kathy, 1965-

Language: English

Year: 2009

Product desciption

The Accidental Library Marketer Dempsey Kathy 1965 by Dempsey, Kathy, 1965- instant download after payment.

xvi, 294 p. : 23 cm, Includes bibliographical references and index, How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff