The Agile Brand Guide Customer Journey Orchestration For Marketers 2024 Edition Agile Brand Guides Kihlstrom by Kihlstrom, Greg B0CMJ4RWMP instant download after payment.

In this second edition of this best-selling installment in the series, Customer Journey Orchestration Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.

The book explores marketers’ need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it. It features a foreword by Mark Smith, PhD, SVP of Customer Experience at industry-leading customer engagement, revenue management, and payment platform provider CSG, and former President at Kitewheel. Additionally, thought leaders from some of the most prominent CJO platform providers lend their thoughts and expertise, including contributions from Alterian, Genesys, inQuba, Medallia, and Optimove.Drawing on Kihlström’s experience working as an advisor to some of the world’s leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Journey Orchestration