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The Ama Handbook Of Public Relations 1st Robert L Dilenschneider

  • SKU: BELL-2483634
The Ama Handbook Of Public Relations 1st Robert L Dilenschneider
$ 31.00 $ 45.00 (-31%)

4.7

26 reviews

The Ama Handbook Of Public Relations 1st Robert L Dilenschneider instant download after payment.

Publisher: AMACOM Div American Mgmt Assn
File Extension: PDF
File size: 1.06 MB
Pages: 256
Author: Robert L. Dilenschneider
ISBN: 9780814415252, 0814415253
Language: English
Year: 2010
Edition: 1st

Product desciption

The Ama Handbook Of Public Relations 1st Robert L Dilenschneider by Robert L. Dilenschneider 9780814415252, 0814415253 instant download after payment.

Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create.

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