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The Angel In The Marketplace Adwoman Jean Wade Rindlaub And The Selling Of America First Edition Ellen Waylandsmith

Name: The Angel In The Marketplace Adwoman Jean Wade Rindlaub And The Selling Of America First Edition Ellen Waylandsmith
SKU: BELL-57053966
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (88 reviews)

SKU: BELL-57053966

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

88 reviews

The Angel In The Marketplace Adwoman Jean Wade Rindlaub And The Selling Of America First Edition Ellen Waylandsmith instant download after payment.

Publisher: University of Chicago Press

File Extension: EPUB

File size: 4.4 MB

Pages: 288

Author: Ellen Wayland-Smith

ISBN: 9780226486321, 9780226486468, 022648632X, 022648646X

Language: English

Year: 2020

Edition: First Edition

Product desciption

The Angel In The Marketplace Adwoman Jean Wade Rindlaub And The Selling Of America First Edition Ellen Waylandsmith by Ellen Wayland-smith 9780226486321, 9780226486468, 022648632X, 022648646X instant download after payment.

The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.