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The Art Of The Long View Peter Schwartz

  • SKU: BELL-42605312
The Art Of The Long View Peter Schwartz
$ 31.00 $ 45.00 (-31%)

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The Art Of The Long View Peter Schwartz instant download after payment.

Publisher: Crown Publishing Group
File Extension: EPUB
File size: 1.91 MB
Author: Peter Schwartz
ISBN: 9780307816115, 0307816117
Language: English
Year: 2012

Product desciption

The Art Of The Long View Peter Schwartz by Peter Schwartz 9780307816115, 0307816117 instant download after payment.

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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