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The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth 1st Edition by Leland Harden, Bob Heyman 0071387358 9780071387354

  • SKU: BELL-2190122
The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth 1st Edition by Leland Harden, Bob Heyman 0071387358 9780071387354
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The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth 1st Edition by Leland Harden, Bob Heyman 0071387358 9780071387354 instant download after payment.

Publisher: McGraw-Hill Companies
File Extension: PDF
File size: 1.47 MB
Pages: 313
Author: Leland Harden, Bob Heyman
ISBN: 9780071406222, 9780071387354, 0071387358
Language: English
Year: 2002

Product desciption

The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth 1st Edition by Leland Harden, Bob Heyman 0071387358 9780071387354 by Leland Harden, Bob Heyman 9780071406222, 9780071387354, 0071387358 instant download after payment.

The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth 1st Edition by Leland Harden, Bob Heyman - Ebook PDF Instant Download/Delivery: 0071387358, 9780071387354 

Full download The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth 1st Edition after payment 

Product details:

ISBN 10: 0071387358

ISBN 13: 9780071387354 

Author: Leland Harden, Bob Heyman

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to: Liquidate excess inventory Acquire new customers cost-effectively Conduct real-time market research Provide new avenues of cooperation between sellers and suppliers

Table of contents:

1 The Case for Participating at Auction

2 A Brief History of Internet Auctions

3 Finding the Relevant Marketplace

4 Software and Services for Creating an E-Commerce Auction Infrastructure

5 Key Elements for a Successful Auction on Your Own Site or a Portal

6 Resources for Researching Your Auction Initiative

7 Getting Beyond Being a “One-Trick Pony”

8 Strategies to Protect Profit Margins

9 Taking the Ball and Running with It

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Tags: Leland Harden, Bob Heyman, Auction, Companies

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