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The Blackwell Encyclopedia Of Management Marketing Blackwell Encyclopaedia Of Management Volume 9 2nd Edition Dale Littler

  • SKU: BELL-2233738
The Blackwell Encyclopedia Of Management Marketing Blackwell Encyclopaedia Of Management Volume 9 2nd Edition Dale Littler
$ 31.00 $ 45.00 (-31%)

5.0

80 reviews

The Blackwell Encyclopedia Of Management Marketing Blackwell Encyclopaedia Of Management Volume 9 2nd Edition Dale Littler instant download after payment.

Publisher: Wiley-Blackwell
File Extension: PDF
File size: 2.79 MB
Pages: 415
Author: Dale Littler
ISBN: 1405102543
Language: English
Year: 2006
Edition: 2

Product desciption

The Blackwell Encyclopedia Of Management Marketing Blackwell Encyclopaedia Of Management Volume 9 2nd Edition Dale Littler by Dale Littler 1405102543 instant download after payment.

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.Features over 250 entriesIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategyAssesses the implications of developments in new information and communications technologiesContains extensive revisions to the section on retailing to embrace contemporary trends

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