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The Brand Of Print Andie Silva

  • SKU: BELL-58732548
The Brand Of Print Andie Silva
$ 31.00 $ 45.00 (-31%)

4.1

80 reviews

The Brand Of Print Andie Silva instant download after payment.

Publisher: BRILL
File Extension: PDF
File size: 5.02 MB
Pages: 260
Author: Andie Silva
ISBN: 9789004410244, 9004410244
Language: English
Year: 2019

Product desciption

The Brand Of Print Andie Silva by Andie Silva 9789004410244, 9004410244 instant download after payment.

The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.

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