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The Brandgym A Practical Workout For Boosting Brand And Business 1st Edition David Taylor

  • SKU: BELL-2519400
The Brandgym A Practical Workout For Boosting Brand And Business 1st Edition David Taylor
$ 31.00 $ 45.00 (-31%)

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The Brandgym A Practical Workout For Boosting Brand And Business 1st Edition David Taylor instant download after payment.

Publisher: John Wiley & Sons
File Extension: PDF
File size: 1.82 MB
Pages: 224
Author: David Taylor
ISBN: 9780470847107, 0470847107
Language: English
Year: 2003
Edition: 1

Product desciption

The Brandgym A Practical Workout For Boosting Brand And Business 1st Edition David Taylor by David Taylor 9780470847107, 0470847107 instant download after payment.

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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