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EbookBell Team
5.0
50 reviewsBuilding a Better Path to Breakthrough, By Design
Innovation is a process by which new ideas, services, and sources of value are brought to life. Yet approaches to the pursuit of innovation are often far from novel, relying on stale methodologies applied against well-defined problem sets. Or worse, left to hope or happenstance.
Transformative innovation requires something else. Not just methodologies, but mindsets. Not just focusing on known challenges, but on unknown opportunities. Not just hoping for breakthrough by default but realizing breakthrough by design.
In The Breakthrough Manifesto, a renowned business innovation leader teams up with a social-personality psychologist to offer that something else—a collection of 10 visionary principles to obliterate barriers to change and ignite a whole new level of creative problem-solving. Drawing upon decades of experience working with the world's best-known organizations and their teams, the...