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The Business Of Innovation Managing The Corporate Imagination For Maximum Results 1st Edition Roger Bean Russell Radford

  • SKU: BELL-51343396
The Business Of Innovation Managing The Corporate Imagination For Maximum Results 1st Edition Roger Bean Russell Radford
$ 31.00 $ 45.00 (-31%)

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The Business Of Innovation Managing The Corporate Imagination For Maximum Results 1st Edition Roger Bean Russell Radford instant download after payment.

Publisher: AMACOM
File Extension: EPUB
File size: 1.66 MB
Pages: 311
Author: Roger Bean; Russell Radford
ISBN: 9780814413104, 0814413102
Language: English
Year: 2001
Edition: 1

Product desciption

The Business Of Innovation Managing The Corporate Imagination For Maximum Results 1st Edition Roger Bean Russell Radford by Roger Bean; Russell Radford 9780814413104, 0814413102 instant download after payment.

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

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