The Business Plan Workbook 7th Ed Colin Barrow Paul Barrow Robert Brown by Colin Barrow; Paul Barrow; Robert Brown 9780749464615, 9780749464622, 0749464615, 0749464623 instant download after payment.

'The Business Plan Workbook' has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Preface -- How to use the workbook -- Why prepare a business plan? -- What backers look out for -- Phase one history and position to date -- Assignment 1 business purpose and aims -- Assignment 2 a description of your business -- Assignment 3 a description of your products and/or services -- Phase two market research -- Assignment 4 customers -- Assignment 5 competitors -- Assignment 6 a plan for market research -- Phase three competitive business strategy -- Assignment 7 strategic framework -- Assignment 8 pricing -- Assignment 9 advertising and promotion -- Assignment 10 place and distribution -- Phase four staffi ng and operations -- Assignment 11 the selling methods plan -- Assignment 12 making, outsourcing and supplies -- Assignment 13 people and related administrative procedures -- Assignment 14 legal and regulatory factors affecting operations -- Assignment 15 building a website -- Assignment 16 communication systems -- Phase five forecasting results -- Assignment 17 the sales forecast -- Assignment 18 pro forma cash-flow statement -- Assignment 19 pro forma profit and loss statement -- Assignment 20 pro forma balance sheet -- Assignment 21 break-even analysis -- Assignment 22 financing requirements -- Phase six business controls -- Assignment 23 financial controls -- Assignment 24 sales and marketing controls -- Assignment 25 other business controls -- Phase seven writing up and presenting your business plan -- Assignment 26 writing up and presenting your business plan -- Appendix: sources of business help, information and advice -- Index