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The Catalyst How To Change Anyones Mind 1st Edition Jonah Berger

SKU: BELL-45002180

$ 31.00 ~~$ 45.00~~ (-31%)

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The Catalyst How To Change Anyones Mind 1st Edition Jonah Berger instant download after payment.

Publisher: Simon & Schuster

File Extension: PDF

File size: 2.47 MB

Pages: 189

Author: Jonah Berger

ISBN: 9781982108656, 1982108657

Language: English

Year: 2020

Edition: 1

Product desciption

The Catalyst How To Change Anyones Mind 1st Edition Jonah Berger by Jonah Berger 9781982108656, 1982108657 instant download after payment.

What do you want to change?
Everyone has something they want to change. Employees want to change their boss’ mind and leaders want to change organizations. Marketers want to change customers’ minds and spouses want to change their partner’s opinion. Parents want to change their children’s’ behavior, startups want to change industries, and non-profits want to change the world.
But change is hard. We push and push, but often nothing happens. Could there be a better way?
The Catalyst: How to Change Anyone’s Mind introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.