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The Challenger Customer Illustrated Edition Brent Adamson

  • SKU: BELL-53005904
The Challenger Customer Illustrated Edition Brent Adamson
$ 31.00 $ 45.00 (-31%)

4.0

56 reviews

The Challenger Customer Illustrated Edition Brent Adamson instant download after payment.

Publisher: Penguin Publishing Group
File Extension: EPUB
File size: 9.33 MB
Pages: 288
Author: Brent Adamson
ISBN: 9780802145246, 9781591848158, 1591848156, 0802145248
Language: English
Year: 2015
Edition: Illustrated edition

Product desciption

The Challenger Customer Illustrated Edition Brent Adamson by Brent Adamson 9780802145246, 9781591848158, 1591848156, 0802145248 instant download after payment.

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that's the last person you need.
Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That's simply human nature; it's much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their...

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