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The Commercial Appropriation Of Personality Huw Beverleysmith

Name: The Commercial Appropriation Of Personality Huw Beverleysmith
SKU: BELL-1219438
Price: 31.00 USD
Availability: InStock
Rating: 5 (30 reviews)

SKU: BELL-1219438

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

30 reviews

The Commercial Appropriation Of Personality Huw Beverleysmith instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 1.48 MB

Pages: 403

Author: Huw Beverley-Smith

ISBN: 9780511020346, 9780521800143, 0521800145, 0511020341

Language: English

Year: 2002

Product desciption

The Commercial Appropriation Of Personality Huw Beverleysmith by Huw Beverley-smith 9780511020346, 9780521800143, 0521800145, 0511020341 instant download after payment.

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.