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The Content Marketing Handbook Robert W Bly

  • SKU: BELL-56707530
The Content Marketing Handbook Robert W Bly
$ 31.00 $ 45.00 (-31%)

4.4

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The Content Marketing Handbook Robert W Bly instant download after payment.

Publisher: Entrepreneur Press
File Extension: EPUB
File size: 2.39 MB
Author: Robert W. Bly
ISBN: 9781613084175, 161308417X
Language: English
Year: 2019

Product desciption

The Content Marketing Handbook Robert W Bly by Robert W. Bly 9781613084175, 161308417X instant download after payment.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates "content pollution"
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders
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