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The Content Trap Bharat Anand

  • SKU: BELL-53071574
The Content Trap Bharat Anand
$ 31.00 $ 45.00 (-31%)

4.7

96 reviews

The Content Trap Bharat Anand instant download after payment.

Publisher: Random House Publishing Group
File Extension: EPUB
File size: 7.07 MB
Author: Bharat Anand
ISBN: 9780812995381, 9780812995398, 9782016019177, 2016019174, 0812995384, 0812995392
Language: English
Year: 2016

Product desciption

The Content Trap Bharat Anand by Bharat Anand 9780812995381, 9780812995398, 9782016019177, 2016019174, 0812995384, 0812995392 instant download after payment.

"As Bharat Anand shows in this eminently readable book, connections are now more important than content."—Daniel H. Pink, author of Drive and To Sell Is Human
Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
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