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The Continuum Of Consumer Choice Gordon R Foxall

  • SKU: BELL-56723736
The Continuum Of Consumer Choice Gordon R Foxall
$ 31.00 $ 45.00 (-31%)

5.0

78 reviews

The Continuum Of Consumer Choice Gordon R Foxall instant download after payment.

Publisher: Taylor & Francis (Unlimited)
File Extension: EPUB
File size: 6.73 MB
Author: Gordon R. Foxall;
Language: English
Year: 2023

Product desciption

The Continuum Of Consumer Choice Gordon R Foxall by Gordon R. Foxall; instant download after payment.

Human consumption is multi-faceted and so requires inter-disciplinary exploration in order to explain a spectrum of experiences that is at once particular and all-pervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio-economic activity and seeks further understanding of its socio-economic and philosophical bases.

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