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The Cool Factor Building Your Brands Image Through Partnership Marketing 1st Edition Del Breckenfeld

SKU: BELL-1652102

$ 31.00 ~~$ 45.00~~ (-31%)

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The Cool Factor Building Your Brands Image Through Partnership Marketing 1st Edition Del Breckenfeld instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 2.31 MB

Pages: 288

Author: Del Breckenfeld

ISBN: 9780470371961, 047037196X

Language: English

Year: 2008

Edition: 1

Product desciption

The Cool Factor Building Your Brands Image Through Partnership Marketing 1st Edition Del Breckenfeld by Del Breckenfeld 9780470371961, 047037196X instant download after payment.

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their ''cool factor'' even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.