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The Cult Of Creativity A Surprisingly Recent History Samuel W Franklin

SKU: BELL-50112356

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

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The Cult Of Creativity A Surprisingly Recent History Samuel W Franklin instant download after payment.

Publisher: University of Chicago Press

File Extension: PDF

File size: 4.08 MB

Pages: 254

Author: Samuel W. Franklin

ISBN: 9780226657851, 022665785X

Language: English

Year: 2023

Product desciption

The Cult Of Creativity A Surprisingly Recent History Samuel W Franklin by Samuel W. Franklin 9780226657851, 022665785X instant download after payment.

"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress"--