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The Cultural Politics Of Femvertising Selling Empowerment Joel Gwynne

Name: The Cultural Politics Of Femvertising Selling Empowerment Joel Gwynne
SKU: BELL-43259656
Price: 31.00 USD
Availability: InStock
Rating: 5 (38 reviews)

SKU: BELL-43259656

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

38 reviews

The Cultural Politics Of Femvertising Selling Empowerment Joel Gwynne instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 3.14 MB

Author: Joel Gwynne

ISBN: 9783030991531, 3030991539

Language: English

Year: 2022

Product desciption

The Cultural Politics Of Femvertising Selling Empowerment Joel Gwynne by Joel Gwynne 9783030991531, 3030991539 instant download after payment.

This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.