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The Customer Asset Understanding And Managing Its Value 1st Edition Neil Bendle

Name: The Customer Asset Understanding And Managing Its Value 1st Edition Neil Bendle
SKU: BELL-55518192
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (104 reviews)

SKU: BELL-55518192

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

104 reviews

The Customer Asset Understanding And Managing Its Value 1st Edition Neil Bendle instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 2.74 MB

Pages: 162

Author: Neil Bendle, Shane Wang

ISBN: 9783031474200, 9783031474217, 3031474201, 303147421X

Language: English

Year: 2024

Edition: 1

Product desciption

The Customer Asset Understanding And Managing Its Value 1st Edition Neil Bendle by Neil Bendle, Shane Wang 9783031474200, 9783031474217, 3031474201, 303147421X instant download after payment.

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.