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The Customer Experience Book How To Design Measure And Improve Customer Experience In Your Business Pennington

SKU: BELL-7113086

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

The Customer Experience Book How To Design Measure And Improve Customer Experience In Your Business Pennington instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 3.58 MB

Pages: 211

Author: Pennington, Alan

ISBN: 9781292148465, 9781292148472, 1292148462, 1292148470

Language: English

Year: 2016

Product desciption

The Customer Experience Book How To Design Measure And Improve Customer Experience In Your Business Pennington by Pennington, Alan 9781292148465, 9781292148472, 1292148462, 1292148470 instant download after payment.

La 4ème de couverture indique : "Customer experience is fast becoming a key component of business strategy and a critical differentiator in crowded markets, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do and how to improve for your business. From customer journey mapping to using big data, this is the ultimate customer experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover : why customer experience is so important in business (how it applies to you) and, how to deliver a consistently positive customer experience (step-by-step guides on how to use customer experience tools and measure success in your business). Challenge traditional thinking about customers and learn how to think differently, avoid typical mistakes and integrate the customer into your organisational DNA and structures. The Customer Experience Book will show you both the business benefits and how to approach, design, lead and deliver an effective customer experience, whatever your level.