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The Definitive Guide To Entertainment Marketing Bringing The Moguls The Media And The Magic To The World 2nd Al Lieberman

  • SKU: BELL-4419572
The Definitive Guide To Entertainment Marketing Bringing The Moguls The Media And The Magic To The World 2nd Al Lieberman
$ 31.00 $ 45.00 (-31%)

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The Definitive Guide To Entertainment Marketing Bringing The Moguls The Media And The Magic To The World 2nd Al Lieberman instant download after payment.

Publisher: FT Press
File Extension: EPUB
File size: 3.01 MB
Pages: 368
Author: Al Lieberman, Pat Esgate
ISBN: 9780133092080, 0133092089
Language: English
Year: 2013
Edition: 2nd

Product desciption

The Definitive Guide To Entertainment Marketing Bringing The Moguls The Media And The Magic To The World 2nd Al Lieberman by Al Lieberman, Pat Esgate 9780133092080, 0133092089 instant download after payment.

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

 

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

 

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide.

 

You’ll master innovative new ways to grab consumers’ attention and wallets fast…make your experiences wannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market all forms of entertainment.

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