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The Devils Playbook Lauren Etter

Name: The Devils Playbook Lauren Etter
SKU: BELL-34879390
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (102 reviews)

SKU: BELL-34879390

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

102 reviews

The Devils Playbook Lauren Etter instant download after payment.

Publisher: Crown

File Extension: PDF

File size: 4.02 MB

Pages: 486

Author: Lauren Etter

ISBN: 9780593237984, 9780593240687, 9780593237991, 0593237986, 0593240685, 0593237994

Language: English

Year: 2021

Product desciption

The Devils Playbook Lauren Etter by Lauren Etter 9780593237984, 9780593240687, 9780593237991, 0593237986, 0593240685, 0593237994 instant download after payment.

Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born.
“The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life

Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing....