The Digital Helix Transforming Your Organizations Dna To Thrive In The Digital Age First Edition Aarons by Aarons, Chris;gale, Michael 9781626344648, 9781626344655, 1626344647, 1626344655 instant download after payment.

Thrive in the Digital Age Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations. In The Digital Helix, authors Michael Gale and Chris Aarons explain the specifics of digitally transforming your organization--from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support. The Digital Helix is a practical guide to bringing all the key functions together and includes guidance on developing a digital culture from the ground up--making it part of your company's DNA--and the mindset tools needed to bring your organization into the digital-first age. Creating this digital-first DNA for your organization will allow you to not only embrace the digital age but thrive in it.;Introduction: Digital transformation and the digital helix : a primer -- Part 1: The new digital world we live in. To thrive in digital, you have to understand the past ; Tradition is the illusion of permanence -- Part 2: How digital thinking changes your actions and results. Seven drivers that will help you escape the old world ; The tao of getting getting digital done right ; Diving deep into the seven challenges to digital transformation ; Small steps equal giant leaps -- Part 3: The digital framework for success. The digital helix : an introduction ; Executives as digital helix explorers ; Themes and streams for insights in the digital helix ; Customers have experiential portfolios ; Marking and communications as a flow ; Sales are connected moments ; Everyone together, all the time ; In the moment and one step ahead always ; Building optimal mindset and culture ; Over the horizon to a brave new world, for some of use ; The next steps for you.