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The Direct Mail Revolution How To Create Profitable Direct Mail Campaigns In A Digital World Bly

  • SKU: BELL-56334918
The Direct Mail Revolution How To Create Profitable Direct Mail Campaigns In A Digital World Bly
$ 31.00 $ 45.00 (-31%)

5.0

70 reviews

The Direct Mail Revolution How To Create Profitable Direct Mail Campaigns In A Digital World Bly instant download after payment.

Publisher: Entrepreneur Press
File Extension: EPUB
File size: 5.39 MB
Pages: 282
Author: Bly, Robert W.
ISBN: 9781599186306, 1599186306
Language: English
Year: 2019

Product desciption

The Direct Mail Revolution How To Create Profitable Direct Mail Campaigns In A Digital World Bly by Bly, Robert W. 9781599186306, 1599186306 instant download after payment.

The decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. In 2016, direct mail response rates increased to 5.3% to house lists and 2.9% to prospect lists. Over the last decade, the US Postal Service handled 27.7% less mail than before. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to.

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