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The Dutch Republic And The Birth Of Modern Advertising Arthur Der Weduwen

  • SKU: BELL-58732552
The Dutch Republic And The Birth Of Modern Advertising Arthur Der Weduwen
$ 31.00 $ 45.00 (-31%)

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The Dutch Republic And The Birth Of Modern Advertising Arthur Der Weduwen instant download after payment.

Publisher: BRILL
File Extension: PDF
File size: 17.5 MB
Pages: 337
Author: Arthur der Weduwen, Andrew Pettegree
ISBN: 9789004413818, 9004413812
Language: English
Year: 2019

Product desciption

The Dutch Republic And The Birth Of Modern Advertising Arthur Der Weduwen by Arthur Der Weduwen, Andrew Pettegree 9789004413818, 9004413812 instant download after payment.

In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.

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