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The Elements of International English Style 1st ediiton By Edmond Weiss ISBN 0765615725 9780765615725

  • SKU: BELL-2090536
The Elements of International English Style 1st ediiton By Edmond Weiss ISBN 0765615725 9780765615725
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The Elements of International English Style 1st ediiton By Edmond Weiss ISBN 0765615725 9780765615725 instant download after payment.

Publisher: M.E. Sharpe
File Extension: PDF
File size: 1.5 MB
Pages: 182
Author: Edmond H. Weiss
ISBN: 9780765615718, 0765615711
Language: English
Year: 2005

Product desciption

The Elements of International English Style 1st ediiton By Edmond Weiss ISBN 0765615725 9780765615725 by Edmond H. Weiss 9780765615718, 0765615711 instant download after payment.

The Elements of International English Style 1st ediiton By Edmond Weiss - Ebook PDF Instant Download/Delivery:  0765615725, 9780765615725
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ISBN 10: 0765615725
ISBN 13: 9780765615725
Author: Edmond Weiss

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.


The Elements of International English Style 1st Table of contents:

Acknowledgments

Foreword

1. The Language of Global Business Is International English

2. Principles of Simplicity

3. Principles of Clarity

4. Reducing Burdens

5. Writing for Translation

6. Principles of Correspondence

7. Principles of Cultural Adaptation

Appendixes


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Tags: Edmond Weiss, The Elements, International English

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