The End Of Fashion Teri Agins by Teri Agins 9780060958206, 9780062037503, 9780688151607, 0060958200, 0062037501, 0688151604 instant download after payment.

Fashion is a multibillion-dollar international business; it permeates
our lives and our economies. Yet there has never been a book of solid,
hard-hitting, uncompromising business/cultural/social journalism on this
subject--because the fashion press is subsidized by the very industry
it covers. Teri Agins, however, covers the fashion beat for a
publication that does not rely upon fashion advertising--and she is
thereby uniquely unfettered and able to finally tell the whole truth
about this gigantic, flamboyant, and endlessly fascinating business. Her
book traces an arc from the origins of couture and its apotheosis in
the early part of this century to the advent of prjt-a-porter post.World
War II and the sweeping changes that have taken place as the century
ends. It is an arc from when "fashion" was defined by elite French
designers whose clothes could be afforded only by the global
socialites--but whose designs were copied and followed by everyone
else--to the point where the rules are set by the consumers, and the
designers must follow them. It is an arc from class to mass; from art to
commodity. Above all, it is the story of the triumph of marketing. The
narrative includes profiles of designers Emmanuel Ungaro, Giorgio
Armani, Ralph Lauren, Tommy Hilfiger, Donna Karan, and Zoran, as well as
retailers Marshall Field and the Gap.The End of Fashion is classy and
stylish, filled with insider details; it is dishy and lively and fun--as
well as astute and full of insights about how the changes in the
fashion business have reflected changes in the culture over the last
fifty years.