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The Entrepreneurs Guide To Marketing Robert F Everett

  • SKU: BELL-51624294
The Entrepreneurs Guide To Marketing Robert F Everett
$ 31.00 $ 45.00 (-31%)

4.7

56 reviews

The Entrepreneurs Guide To Marketing Robert F Everett instant download after payment.

Publisher: ABC-CLIO, LLC
File Extension: PDF
File size: 2.96 MB
Pages: 198
Author: Robert F. Everett
ISBN: 9780313350498, 0313350493
Language: English
Year: 2008

Product desciption

The Entrepreneurs Guide To Marketing Robert F Everett by Robert F. Everett 9780313350498, 0313350493 instant download after payment.

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue He helps entrepreneurs position products in the market, then sell them effectively and ethically.

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